上月底，林肯在中国市场的第24和第25家经销商同时开业，提前一个月完成了到2015年底在中国设立25家林肯中心的扩张计划。林肯针对中国设定的以SUV市场为目标导向的政策也奏效了，在目前中国汽车市场增长放慢和豪华车市场销量增幅缩小至个位数的情况下，林肯能独善其身。中国乘用车协会公布的数据显示，林肯今年前10个月在中国市场销量为8170辆，这其中有5000辆是MKZ，这也是林肯主打SUV车型。另外，林肯在今年10月引入的中级SUV MKX，在11月底的广州车展发布了新款领航员旗舰级车型。林肯在一年多的时间里向中国市场推出了四款新车。虽然林肯在中国的市场表现良好，但林肯表示，工作的重心是品牌建设而非刺激销量。
SUVs Help Lincoln Make Good Performance in the Chinese Market
Late last month, Lincoln opened its 24th and 25th Lincoln Center in China at the same time, completing its expansion plan of opening 25 Lincoln Centers by the end of 2015 one month in advance.
Targeting at SUV segment turns out to be a right decision Lincoln has made, which helps him survive the situation where the development of the whole auto market in China has slowed down and the sales of luxury brands have shrank to single digits.
Data from China Passenger Cars Association show that the sales of Lincoln in China reached 8,170 units in the first ten months including more than 5,000 units of MKZ, one of major models of SUV.
MKX, a medium SUV, was introduced into China in October and the new Nivagator, a flagship model of SUV was released at the Guangzhou auto show at the end of November. So far, Lincoln has layout four new models during more than one year.
Though having made good performance in sales, Lincoln announced to give priority to the brand construction rather than stimulating sales.