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大众将在几周内批准新的低端品牌
2014/3/26 9:13:10

 

据德国《经理人》杂志报道,大众将在未来几周内批准新的低端品牌,目前车厂已经解决了困扰他们的入门车型成本问题。虽然目前细节很少,但该杂志报道,大众高管将在“几周内”批准这一品牌,同时监事会也很可能会在夏季签署这一计划。该报道称,首款车型预计将于2016年晚些时候或2017年初发布,起价将在7500欧元(约合人民币6.37万元)或更低。该车将由大众在中国的合资伙伴一汽大众或上海大众开发及投产。随后该品牌车型将在中国市场上市,但最终将进入包括印度在内的其他新兴市场。如果一切按计划进行,大众预计该品牌年销量能达到50万辆。
 
Volkswagen budget brand back on track, could be approved in a few weeks
Volkswagen's budget brand is set to get the green light as Germany's Manager Magazin is reporting the company has solved the cost issues that have plagued the entry-level model.
 
Details are limited but the magazine is reporting senior executives will approve the budget brand in a "few weeks" and the supervisory board will likely sign off on the plan this summer.
 
The report goes on to say the first model is expected to be launched in late 2016 or early 2017 with base price €7,500 ($10,330 / £6,260) or less. The car will reportedly be developed and built with one of Volkswagen's Chinese partners - possibly FAW or SAIC.
 
The budget brand will be launched in China but could eventually be offered in other emerging markets like India. If everything goes according to plan, the budget brand will sell 500,000 cars annually.
 
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