东风本田官方统计数据显示，2017年，2017年全年累计终端销量72,7025万辆，同比增长22%；批售量714,255辆，同比增长25.3%。东风本田顺利完成了三次上调后的目标，并保持了两位数的同比增长。根据官方公布的消息，东风本田2017年连续多个月月销量超过6万辆，其中12月份单月终端销量接近8万辆。事实上，东风本田年初定下的目标为65万辆，随后于年中增长至68万辆，年末提升至70万辆，直到12月26日，东风本田顺利完成了70万辆目标，再次将目标增长为71.4万辆。在车型方面，东风本田全新一代CR-V上市以来，多次月销量超过2万辆，全年累计终端销量187,741辆，同比增长0.3%；XR-V全年累计终端销售163,550辆，与去年基本持平；旗舰车型UR-V全年累计销售39,909辆；思域2017年终端销售176,457辆，同比增长95%。杰德全年销量41,871辆，同比增长2.2%；艾力绅全年销量达到40,921辆，同比增长35.9%；思铂睿销售19.990辆；哥瑞年销28.984辆；竞瑞全年终端销量27,702辆，同比增长311%。不难看出，东风本田SUV和轿车领域正在逐步趋于平衡状态。在新产品方面，东风本田将于2018年推出一款全新的电动车。根据商标局的公示信息显示，东风本田汽车有限公司于2017年08月08日正式提交了“驭冠”这一商标的注册申请，“驭冠”有望成为其全新电动车型名称。
Dongfeng Honda breaks new sales record in 2017
According to official statistics, in 2017, the overall annual delivery sales volume of Dongfeng Honda Automobile Co.,Ltd (Dongfeng Honda) reached 727,025 units, up 22% year on year; its wholesales volume leapt 25.3% from a year earlier to 714,255 units. In 2017, Dongfeng Honda improved its annual sales target three times and accomplished all of them.
According to Dongfeng Hoda, its monthly sales had exceeded 60,000 units for many months among which the December sales nearly reached 80,000 units. In fact, at the beginning of 2017, the original annual sales target Dongfeng Honda set was 650,000 units. Thanks to the rapid growth, this target was raised firstly to 680,000 units in midyear and secondly to 700,000 units nearly at the end of 2017. On December 26 of 2017, Dongfeng Honda achieved the annual sales target of 700,000 units ahead of schedule, and then it thirdly improved the target to 714,000 units.
Speaking of models, since the all-new CR-V came to market for sale, its annual delivery sales increased by 0.3% to 187,741 units compared with the performance of 2016. The annual delivery sales of XR-V were 163,550 units, remaining flat with previous year. Dongfeng Honda sold 39,909 units of UR-V throughout 2017. Meanwhile, the delivery sales of CIVIC achieved 176,457 units with a splendid growth of 95%.
The annual sales of JADE in 2017 grew 2.2% from a year earlier with a total volume of 41,871 units. The 2017 whole sales of ELYSION soared 35.9% to 40,921 units compared with its sales in 2016. Besides, SPIRIOR and GREIZ were sold 19,990 units and 28,984 units respectively throughout 2017. GIENIA did an impressive performance in 2017 with an annual delivery sales of 27,702 units, up 311% year on year. From these statistics, it can be learnt that the growth of SUVs and sedans were becoming gradually steady.
In the area of new vehicle products, Dongfeng Honda is about to launch a new electric vehicle in 2018. According to the Trademark Office of the State Administration for Industry & Commerce of PRC, Dongfeng Honda officially submitted a registration application of a new trademark “Yuguan" which was expected to be the trademark for its new electric vehicle.