长安马自达公布的最新销量数据显示，2017年11月份销量超2万辆，其中新昂克赛拉接近1.6万。得益于新昂克赛拉的持续热销，长安马自达1-11月份累计销售新车超17.6万辆。2016年长安马自达销量达到19.36万辆，同比增长28%。进入2017年，长安马自达受整体乘用车市场低迷影响，终端销量未出现较大幅度的增长。长安马自达旗下的紧凑型轿车新昂科塞拉和紧凑型SUVCX-5成为销售主力。2017年1-11月份，新昂克赛拉累计销量突破12万辆。CX-5同期累计销售新车超4.5万辆。营销方面，长安马自达将粉丝营销、娱乐营销发挥得淋漓尽致。今年年初，长安马自达制定了30万销量的激进目标，目前来看已经无法实现。年长安马自达旗下推出两款国产车的改款车型以及进口的CX-3，但相对于竞争激烈的国内乘用车市场来讲，新车推出速度过于缓慢。

Changan Mazda November sales exceed 20,000 units with 16,000 new Axela sold

Latest sales data from Changan Mazda shows that its November sales volume exceeded 20,000 units including 16,000 units from new Axela. Benefited from the continuously growing sales from new Axela, the cumulative sales volume of Changan Mazda reached 176,000 units from January to November.

Changan Mazda’s annual sales reached 193,600 units in 2016 with a year-on-year growth of 28%. Influenced by the sluggish passenger vehicle market, terminal sales for Changan Mazda in 2017 only show slight growth.

Its compact car new Axela and compact SUV CX-5 are the main sales drivers. New Axela’s cumulative sales were over 120,000 units in the past eleven months, and the CX-5 facelift model sold more than 45,000 units in the period. Changan Mazda also made efforts in fans marketing and entertainment marketing by initiating public service activities and sponsoring talent show.

Changan Mazda set an annual sales target of 300,000 units at the beginning of this year, which seems hard to achieve for the moment. It has launched two domestic facelift models and imported CX-3 model in 2017, but still lagging behind the fiercely competitive domestic passenger vehicle market.