今年六月以来，北京现代销量重新恢复增长势头。根据最新公布的数据，11月销量环比增长18%，实现销量95,012辆，再创新高，1-11月累计销量为69.1万辆。从具体车型来看，全新途胜与新名图继续延续良好势头，分别销售15,802辆与14,903辆；领动销售20,332辆，刷新今年最好单月成绩；新朗动与悦纳销量也持续走高，分别贡献了10,871辆与10,821辆。此外在11月15日上市的新一代ix35，销量达到近4,000辆。年是北京现代成立的第十五周年，累计用户已超900万。对于下一个十五年，北京现代基于本土化2.0战略，发布了“质现代·智未来”的品牌口号。未来北京现代将以智能网联与用户体验为发展方向，大力发展智能车型。北京现代已经先后与科大讯飞、百度签订战略合作。同时还在贵阳建立了大数据中心，为互联网功能的深化提供支撑。在产品方面，北京现代将构建“三纵三横”矩阵式产品布局。纵向打造“基础车系、性能车系、新能源车系”产品梯队，横向铸造“电动技术、智能技术、网联技术”提升产品实力。高性能车系下的首款产品ENCINO已经于今年的广州车展上正式发布，明年一季度将正式上市。
Beijing Hyundai November sales up 18% month on month
The sales of Beijing Hyundai has recovered since June. According to latest data, the month-on-month growth in November reached 18%, with a sales volume of 95,012, touching a record high. The total sales from January to November were 691,000.
In terms of models, new Tucson and Mistra maintained a good momentum, with sales of 15,802 and 14,903 respectively; the sales of Elantra hit a new high of 20,332, the highest monthly sales in 2017 while keeping a history of over 10 thousand monthly sales; the sales of Avante and Verna were 10,871 and 10,821 respectively; and the sales of new ix35 released on November 15th was 4,000.
This year is the 15th anniversary of Beijing Hyundai’s foundation, with more than 9 million users. Based on 2.0 localization strategy, Beijing Hyundai revealed its new slogan "Quality Hyundai·Smart Future" for the following 15 years. Beijing Hyundai will focus on smart vehicles, aiming to reach smart connection to internet and quality customer experience. To achieve this, Beijing Hyundai has already signed strategic cooperation with iFlytek and Baidu, and built a big data center in Guiyang, to support further application of network.
In terms of product development, Beijing Hyundai will establish a framework with three vertical focuses of vehicles types (basic, high-performance and new energy models), and three horizontal focuses of vehicle technologies, (electric power, intelligent, and network connection). The first product of high-performance vehicle series, Encino, was revealed in Auto Guangzhou 2017, and will tap into the market in the first quarter of 2018.