宝马集团20日宣布，高乐将于2018年3月1日起接替康思远出任宝马集团大中华区总裁兼首席执行官。康思远将在离任后的一段时间里继续支持有关中国的事务。康思远曾领导华晨宝马汽车有限公司长达六年，并在过去两年间负责宝马集团大中华区的业务。宝马集团董事长科鲁格对康思远在中国市场所作出的努力表示赞赏。高乐于1999年加入宝马集团，自2004年至2009年出任宝马集团大中华区和宝马中国市场副总裁，积累了在中国市场的丰富经验。自2009年至2015年，他先后负责MINI品牌在英国市场以及全球市场的运营。在2015年，高乐重返快速发展的中国市场，出任华晨宝马汽车有限公司营销高级副总裁。自2018年3月1日起，高乐将负责宝马集团大中华区的业务，包括合资企业的协调工作。克鲁格表示，高乐熟悉中国市场。他表示：“我们对高乐接手宝马集团的全球第一大市场信心十足，相信他将带领宝马集团在中国取得更大成功。”在过去11个月，宝马集团共向中国市场交付542362辆车，超过了奔驰和奥迪。而在2018年，宝马计划向中国市场投放16款新车。

BMW Group names Jochen Goller head of China

On December 20, BMW announced that Jochen Goller will take over as President and CEO of BMW Group Region China from Olaf Kastner, effective March 1, 2018. In a short period after his departure, Kastner will continue to support business in China.

Kastner once led Brillance BMW for six years and in the past two years, he has been the head of BMW China. Harald Kruger, CEO and chairman of BMW Group, gave his gratitude to Kastner for his efforts in China.

The new head, Goller, joined BMW in 1999 and served as Head of Marketing in BMW China from 2004 to 2009, during which he gained much experience about China market. During 2009 and 2015, he was responsible for the MINI’s operation in Britain and later in the whole world. In 2015, he went back to China as Senior Vice President of Sales and Marketing at Brilliance BMW. From March 1, 2018, he will be responsible for the BMW business of Greater China region, including the cooperation work of its joint venture in China.

Kruger said Goller has significant knowledge and experiecn in China, and also showed commitment to China market. “We are confident that he will lead the team to make greater progress.”

In the past eleven months, BMW Group delivered a total of 542,362 vehicles in China, exceeding those of Mercedes-Benz and Audi. In 2018, a total of 16 new models are expected to be launched in China.