一年前长城汽车发布了豪华SUV品牌——WEY，并于今年先后推出了VV7和VV5两款车型。长城汽车董事长、WEY品牌创始人魏建军向网上车市表示：WEY现有经销商有60多家，到2018年底预计将增至300家。此外他还透露，明年WEY的销量目标为25万辆。WEY品牌的成立初衷非常明确，就是要与合资汽车品牌竞争。魏建军表示：“WEY品牌将彻底终结合资品牌的暴利时代！ VV7上市至今，月销量已经突破1.6万辆，年内VV7和VV5双双破万已是板上钉钉，这意味着WEY品牌已经成功进入由合资品牌垄断的15万到20万元的SUV市场高地。”WEY品牌的成功离不开更高的产品质量。VV7成为第一个用美标进行小重叠碰撞，得到GOOD的评级的车型，VV5也以超越美标的成绩，顺利通过了车顶的静压考验，一系列的安全配置都将成为WEY品牌的标配。WEY品牌还在法兰克福车展展示了P8和XEV概念车，显示了与全球品牌竞争的雄心。汽车行业正在向新能源和互联智能化的方向发展，WEY同样要在这两个领域发力。WEY品牌将从插电混动车型P8首先发力，在智能驾驶方面，WEY计划两年内达到L4等级；长城正在建设的国内最大的无人驾驶试验场，将于今年年内竣工并投入使用。2018年，WEY将推出4款全新SUV产品，在全新的高端新能源技术平台Pi4支撑下，新能源动力车型占到一半。Pi4平台的核心为混动双轴驱动技术，可实现前后轴的完全解耦。该平台在传统前驱技术上，增加了启停、电机Boost、发动机发电等混动技术。

WEY sets 2018 annual sales target of 250,000 units
GWM released luxury SUV brand WEY one year ago, and then launched VV7 and VV5 models this year. Wei Jianjun, chairman and founder of WEY reveals that the total number for WEY’s dealerships exceeds 60, and is expected to reach 300 at the end of 2018. He also reveals that the sales target for WEY next year will be 250,000 units.

WEY is built to compete with joint-venture brands. Wei Jianjun also claims that, “WEY brand will end the era when joint venture brands gain huge profits. VV7 has a monthly sales volume exceeding 16,000 units and VV5 is also expected to exceed 10,000 units at the end of year, meaning WEY brand has successfully entered into the SUV market monopolized by joint ventures in which model price ranges from RMB 150,000 to 200,000.”

WEY brand’s success relies heavily on its high product quality. As the first model winning GOOD in Small Overlap Collision test with American standards, VV5 model also smoothly passed roof static pressure test, showing a series of safety configurations to consumers and winning reputation from the market. WEY brand also displayed its P8 and XEV concept models at the Frankfurt Auto Show this September, showing its ambition to compete with global brands.

Following the industrial trend of new energy and connected intelligence, WEY would also take efforts in these areas. It’s introduced that WEY will launch many competitive NEV models, beginning from PHEV P8. The first WEY BEV XEV model is expected to be updated with L4 autonomous features in two years. GWM is also constructing the largest domestic driverless testing field, which will be completed and put into use within this year.

Four WEY SUV products will be launched in 2018, with NEV models accounting for half by the support of new high-end new energy technological platform Pi4. Pi4 platform has key hybrid biaxial drive technology, which is able to achieve complete decoupling for craniocaudal axis. The platform uses hybrid technologies including start-stop, motor Boost, and engine power generation.