11月7日，一汽大众正式发布了2025战略，包括推进企业走向灵活、高效和现代化。在2025战略框架下，一汽大众持续扩大市场份额，提升产品质量，促进新能源车辆开发，还将进入移动出行领域，同时打造出可以支撑公司全价值链可持续发展的体系能力等。根据这项战略，一汽-大众将推出第三品牌，与原有的大众品牌、奥迪品牌形成“三驾马车”的合力，更大程度满足市场需求。新能源车型将成为未来公司发展的主流，深耕新能源领域，持续扩大市场份额。除了新能源市场，一汽大众还宣布进入移动出行领域。
FAW-VW to launch a new brand, focus on new energy vehicle
On November 7th, FAW-VW officially released its 2025 Strategy, which is expected to promote the flexibility, efficiency and modernization of the automaker.
With the strategy, the automaker aims to increase market shares, update product quality, promote the development of its new energy vehicle products and entre into the mobile travelling field, thus to create a system that can support the sustainable development of its whole value chain.
According to the strategy, FAW-VW will launch a third brand, which will join forces with VW and Audi brands under the joint venture to meet the market demand. New energy vehicle will be the main focus of the company’s future development. The joint venture will speed its expansion in this segment and strive to enlarge its market shares.
Apart from new energy vehicle segment, the automaker also announced to come into the mobile travelling field.