今年以来法系品牌在华销量遇冷，东风标致已经连续9月销量下滑，8月份仅为1.72万辆，同比下降19.5%。网上车市从神龙公司获悉，东风标致总部将由北京搬至武汉，现有职能部门也将向武汉“转移”，与PSA亚太总部“会师”。东风标致是神龙汽车旗下品牌，2002年10月，东风汽车公司与法国PSA集团（标致雪铁龙集团）签订扩大合作的合资合同，全面展开将标致品牌引入中国的工作，东风标致由此诞生。2016年7月8日，PSA亚太总部搬迁至武汉。今年，东风标致也要将总部迁至武汉，东风标致销售、市场、等职能部门也将”转移“至武汉，这显然与PSA亚太总部和工厂更近一步。近两年法系品牌整体在中国市场预冷，标致品牌遭到了极大的市场挑战。东风标致将今年定义为SUV年，推出了5008、新款408等车型，但在销量方面并未有明显回暖。数据显示，神龙汽车（东风雪铁龙、东风标致品牌）1-8月累计销量为19.52万辆，相比去年的52.18万辆的数据暴跌近六成。其中，8月份，东风标致在华销量为1.72万辆，同比跌幅19.5%，已经连续同比下滑了8个月。此前，东风标致计划定下了“品牌销量进入行业前十”，2020年销量将达到70-100万辆。东风标致搬至武汉后，将最大程度的提高工作效率，促进多方的合作与交流，这将为完成百万销量目标提供助力。
Dongfeng Peugeot headquarter will be relocated in Wuhan
Dongfeng Peugeot has faced sales declines for consecutive nine months this year, with the monthly sales volume reaching only 17,200 units in August with a year-on-year decline of 19.5%. It’s learned from Dongfeng Peugeot Citroen that Dongfeng Peugeot’s headquarter will be relocated to Wuhan from Beijing, and functional departments will also be moved to Wuhan, which is also the location of PSA Asia-Pacific headquarter.
Dongfeng Peugeot is a brand under the joint venture. In October, 2002, Dongfeng Auto signed a cooperative joint-venture contract with PSA Group planning to introduce Peugeot brand into domestic market, and thus Dongfeng Peugeot was born. PSA Asia-Pacific headquarter was relocated to Wuhan on July 8th, 2016. Dongfeng Peugeot’s new headquarter will be closer with PSA Asia-Pacific headquarter and factories.
French brands meet a cold domestic market in the recent two years, and Peugeot brand is encountering great market challenges. Dongfeng Peugeot will take efforts in SUV models this year with 5008 and new 408 being launched, but no obvious recovery has been shown on sales. Data shows that Dongfeng Peugeot Citroen has a total sales volume of 195,200 units in the first eight months of this year, decreasing nearly 60% compared with 521,800 units of the same period of last year. Dongfeng Peugeot sold 17,200 units in the domestic market in August with a year-on-year decline of 19.5%.
Previously, Dongfeng Peugeot set a new target of ranking top 10th brands in terms of sales volume with the number reaching 700,000 units to 1m units in 2020. The relocation of its headquarter will enhance Dongfeng Peugeot’s working efficiency and promote cooperation for all sides, thus providing supports for achieving the annual target.