10月28日一汽轿车发布的三季报显示，前三季度公司实现净利润2.91亿元，较上年同期大增140.69%。更重要的是，在发布三季报的同时，一汽轿车公告称，胡咏因工作需要申请辞去公司总经理职务，原公司副总经理柳长庆升任总经理。公司在三季报预告中曾表示，前三季度净利润大增的原因，是因为报告期内公司有效推进各项工作，不断提升产品开发和营销能力，实现了自主品牌奔腾 X50的市场突破及合作品牌双明星车型的持续热销，经营业绩实现扭亏为盈。在上半年车市增速整体放缓，市场销量较为低迷的大背景下，一汽轿车的表现较为亮眼。1月份-9月份，公司实现整车销售16.9万辆，较上年同期增长28.2%。具体到其旗下两大品牌来看，马自达以总销量8.86万辆的成绩，实现同比大涨56.3%。而奔腾品牌的总销量达8.04万辆。有经销商表示，随着一汽轿车产品布局的日趋完善，可以预见在四季度会实现更好的增长。此次柳长庆的职务变动也是徐留平重振一汽集团所做出的战略调整。为了将红旗品牌做成“中国第一和唯一的豪华品牌”，9月初，一汽集团就已经从一汽大众借调二十余名高端人才进入红旗。此举，被不少业内人士看作是要“借合资经验打造红旗品牌”。柳长庆出任一汽轿车总经理，也被看作是希望借助他丰富的合资企业工作经验，提升一汽轿车的各项能力。
FAW Car net profit surges 140% in the first three quarters
FAW Car released its Q3 performance report on October 28th showing that its net profit achieves RMB 291m in the previous three quarters with year-on-year growth of 140.69%. What’s more, a personnel change announcement came with the financial result report. Hu Yong, its general manager would be replaced by vice general manager Liu Changqing. Insiders said that the personnel shift conforms to Xu Liuping’s reform strategy and may bring innovative development to the brand.
The report said that FAW Car’s rising net profit results from the company’s effective promotion of all work, improved production R&D and marketing capabilities in the reporting period. The market breakthrough of self-independent brand Besturn X50 and continuous high sales of double star models contribute to the financial achievements.
It should be noticed that FAW Car showed relatively good performance when the average market growth slowed down in the first half of year. FAW Car had a total sales volume of 169,000 units from January to September with a year-on-year growth of 28.2%. Mazda sold 88,600 units with a year-on-year growth of 56.3%, while sales volume of Besturn brand reached 80,400 units. Some dealerships said FAW Car would witness better growth in Q4 with the improving product layout and on-coming busy season.
Liu Changqing’s position shift conforms to Xu Liuping’s reform strategy in rejuvenating the FAW Group. To build Hongqi brand into “the first and only domestic luxury brand”, FAW Group has temporally transferred more than 20 talents from FAW Volkswagen into Hongqi, which is interpreted as building Hongqi brand by learning from joint-venture experience. Liu Changqing has rich work experience in joint-venture companies, leading team to accomplish the construction of many car production bases and achieve sales volume of exceeding 1m units during his time in FAW Volkswagen.