吉利将在年底前与沃尔沃联合发布定名为“L”的全新高端品牌，该品牌定位介于沃尔沃和吉利之间，首款新车为SUV车型。吉利集团公关总监杨学良也确认即将推出高端品牌，并表示：“吉利确实打算推出全新高端品牌,这个品牌将与上汽大众等合资品牌竞争”。据了解，新品牌的车型将在由吉利和沃尔沃联合开发的CMA基础上开发，这平台可以开发出多种不同车型。吉利新的高端品牌和沃尔沃将基于该平台分别开发自己的产品。未来打造的这个品牌或将成为吉利汽车GC9热销后的又一个高端项目，吉利将利用独立的渠道销售该品牌车型。根据规划，未来基于CMA平台架构将打造多款新车，包括A级车、B级车以及SUV产品。先期的投产车型代号有CS11、CX11、CC11以及CH11等紧凑车，后续还将打造更加多元化的产品，其中率先推出的将是SUV车型，而该款车型或将采用沃尔沃的多项技术，直接对标合资品牌同级别车型。

 

Geely will publish high-end brands at the end of year and independent sales channels will be built

Geely will publish a “L” series high-end brand with Volvo at the end of year. The brand is positioned between Volvo and Geely and the first new model will be SUV. Yang Xueliang, PR Director of Geely Group, admits that, “Geely will launch a new high-end brand, competing with SAIC Volkswagen and other joint-venture brands.”

 

It’s learned that the model of new brand will be developed on CMA, a platform co-built by Geely and Volvo. Geely’s new high-end brands and Volvo will develop their own products respectively on the platform. The new brand will be another high-end project after GC9. Besides, different from Geely, it will adopt a new channel to sell vehicles.

 

According to plan, Geely will launch many new models on the platform, including A-class vehicles, B-class vehicles and SUV products. The new models on production are sedan CS11, SUV CX11, crossover CC11, hatchback CH11 and other compact vehicles. SUVs will be firstly launched and the new model will adopt many technologies from Volvo, targeting at models with the same level from joint venture brands.